Inspired by the romance of sun-drenched celebrationsâfrom dreamy pre-wedding getaways to chic honeymoon lounging - the new collection is designed to feel effortlessly elegant yet fun and fashion-forward. Taking cues from classic bridal details whilst incorporating Away That Dayâs best-selling styles, the goal was to create a piece for every bridal momentâthe hen, wedding pool party, and honeymoon.
A FEW WORDS FROM GEORGIE:
A FEW WORDS FROM INGE:
It was so lovely to be able to commemorate the launch with guests in the midst of wedding preparation and absorb their excitement for the whole collection. We're so grateful to all the brands who agreed to partner with us and kindly provided some items for our brides to be; Champo, Monday Muse, Elemis, Pimantae, Illia, Bare by Vogue and Coola.
The gorgeous photography is by Helaina Storey and flowers by The Sunday Floral Studio.